Aloha Got Soul - 3 Year Anniversary
This simple yet profound mission has guided Aloha Got Soul from its humble beginnings as a blog to becoming a revered record label and a cultural touchstone for Hawaiian music. Founded in August 2010, Aloha Got Soul began as an exploration of the rich musical heritage of Hawaii, with a keen focus on the 1970s and 80s jazz, funk, soul, and R&B scenes. Today, it stands as a testament to the island's vibrant and diverse soundscape, bridging the past and the present in a way that few could have anticipated.
Aloha Got Soul's journey from a digital blog to a physical record store in Honolulu is a story of passion, perseverance, and an unyielding commitment to uncovering the best music Hawaii has to offer. The blog, launched by Roger Bong, quickly gained traction among enthusiasts and collectors of obscure Hawaiian records. Bong’s deep dives into forgotten albums and lesser-known artists revealed a treasure trove of music that had long been overlooked. By 2015, this passion project had grown into a full-fledged record label, dedicated to reissuing rare Hawaiian albums and promoting contemporary local artists.
In the digital age, Aloha Got Soul has found a new avenue to share its curated sounds with the world: streaming vinyl DJ sets on YouTube. This platform has not only expanded their reach but also transformed how audiences experience Hawaiian music. These sets are more than just a listening experience; they are a visual and auditory journey through Hawaii's musical landscape. Each set is meticulously crafted, with DJs spinning rare and beloved records that span decades and genres, creating a seamless blend of nostalgia and discovery.
The impact of these streams has been profound. For many, it's an introduction to the rich tapestry of Hawaiian music, offering a deeper understanding and appreciation of the islands' cultural heritage. For vinyl enthusiasts and collectors, it's an opportunity to hear rare tracks and witness the artistry of DJs who are passionate about preserving and sharing this music.
Moreover, the streaming sets have cultivated a global community of listeners who might never have encountered Hawaiian music otherwise. This has led to a resurgence of interest in vinyl records, not just as collectibles but as a medium for experiencing music in its purest form. The tactile pleasure of handling a record, the warm, rich sound of vinyl, and the connection to the physical artifact all contribute to a unique listening experience that digital formats can't replicate.
Aloha Got Soul’s influence extends beyond music. It has become a cultural movement, fostering a sense of pride and identity among Hawaiians. By celebrating and preserving the islands' musical heritage, Aloha Got Soul is helping to keep the spirit of Hawaii alive for future generations. Their record store in Honolulu serves as a community hub, a place where music lovers can gather, share stories, and discover new sounds.
In a world increasingly dominated by digital media, Aloha Got Soul stands as a beacon of analog authenticity. Their commitment to vinyl, their passion for the music, and their innovative use of modern platforms like YouTube have cemented their place as a beloved institution. As they continue to evolve and grow, Aloha Got Soul will undoubtedly keep the music and spirit of Hawaii resonating far and wide.
